Summary of Qualifications
Marketing and promotions professional with a strong creative background.  Extensive work experience in both B2B and B2C marketing; skilled in broadcast writing, public relations, graphic design, event management and customer service. Creative and results-oriented self-starter with demonstrated ability to manage and motivate staff.
Professional Experience:
LOS ANGELES TIMES/Los Angeles, CA                                           August 2006 - present
Entertainment Marketing Manager  (December 2007 - present)
Responsible for B2B marketing efforts for Los Angeles Times entertainment portfolio, including Calendar, The Envelope, and Metromix.  Accountable for strategic planning and marketing efforts to movie studios, television networks, publishers, professional sports teams, concert and performing arts venues, and theme parks.
     Entertainment category earns Los Angeles Times Media Group $100MM+ annually
     Developed integrated, multi-platform advertising and promotional programs for studio advertisers that generated more than $1.2MM in incremental revenue
     Create new in-paper advertising positions and innovative units to maximize impressions and message retention
     Assisted in development and rollout of “Tribune 365” program, which leverages complete Tribune asset portfolio for high-impact local and national promotions
Senior Marketing Analyst  (August 2006 - December 2007)
Prepared B2B marketing collateral for Los Angeles Times' major national retail advertisers.  Responsible for local market analysis and category competitive overview.
     Honored with annual LATMG marketing award in recognition for outstanding performance and generation of incremental revenue
     Part of team that Target honored with Media Innovation Award at Newspaper Association of America conference in February, 2007
     Developed print and online advertising programs that resulted in more than $500,000 in incremental revenue for the Los Angeles Times
CLEAR CHANNEL RADIO/Burbank, CA                                  August 2003 - August 2006
Promotions Manager - 104.3 KBIG  (February 2006 - August 2006)
Oversaw on-air, online and event promotions.  Responsible for management and direction of station's full and part-time promotional staff.
     Coordinated promotional partnerships with outside vendors, including concert promoters, record labels, movie studios, and travel partners
     Managed promotional messaging, games and prize inventory for KBIG online listener rewards program, “Community 104”
     Wrote and edited station press releases, sales packages, on-air liners and promotional copy
     Designed graphics for print and online projects, POP displays, posters, and station premium items
Promotions Coordinator - 104.3 KBIG/103.5 KOST  (Aug. 2003 - Feb. 2006)
     Conceptualized, planned, and executed station promotions and special events
     Assisted in the design and launch of station loyalty rewards websites, KOST Rewards and Community 104
     Coordinated projects between sales, promotions and programming departments to ensure completion on-deadline
WXNT-AM 1430/Indianapolis, IN                                                  August 2002 - May 2003
Co-Host/Producer - “The Morning Line”
Served as producer and co-host for 25 hours of live programming each week.  Off-air duties included selecting show topics, booking guests, generating research and prep materials for other on-air talent
     Wrote & produced commercial spots for advertisers, content promos for “The Morning Line”
     Represented the station at community functions including charity fundraisers, lectures, and live sporting events
WTTS 92.3/WGCL-AM 1370/Bloomington, IN                      April 1997 - August 2002
Creative Services Director
Directed in-house advertising and creative department for dual-station radio combo.  Conceived, wrote and produced advertising copy for diverse stable of advertisers.  Supervised staff of full and part-time production personnel to guarantee client satisfaction and on-time delivery of materials.
     Oversaw all content and graphics design for station websites
     Planned and executed station promotions, charity fundraisers, and community events
     Prepared monthly co-op billing statements for station advertisers
Co-Host/Producer - “The Afternoon Edition”                   August 2000 - August  2002
Served as producer and co-host for 13+ hours of live programming each week.
     Anchored station coverage of major breaking news events including the firing of Indiana coach Bob Knight, 9/11 terrorist attacks and launch of military operations in Afghanistan
     Planned and executed live events and remote broadcasts
Education:
Bachelor of Arts (Telecommunications)     Indiana University                           May 1996
Publicity & Public Relations          UCLA Extension                                         Fall 2005
Related Experience:
Skilled in Adobe PhotoShop and Image Ready programs, Adobe Audition sound editing software, various non-linear video editing and effects programs.  Experienced in the use and analysis of syndicated research tools including Scarborough, MRI, Tactician and Claritas.

Complete list of personal and professional references available upon request
© 2006. Jeff Dellinger. All Rights Reserved.